Transform Information
Risk Into Clarity
Business leaders face information risk daily. We translate complexity into clarity, helping you make confident, informed decisions that protect what matters.
Strategic Foresight
Anticipate risks and opportunities before they emerge. Transform uncertainty into competitive advantage through risk intelligence.
Trustworthiness
Building enduring confidence through honest guidance. We safeguard sensitive information and respect the trust placed in us.
Clarity Over Complexity
No overwhelm. No jargon. Just focused guidance that cuts through noise and helps you make smart decisions.
Resilience Action
Prepare your organization to withstand shocks and thrive. We turn risk intelligence into practical steps.
Ways to Work Together
Executive coaching, strategic advisory, and practical frameworks designed specifically for business leaders, not technicians.
Executive Coaching & Advisory
One-on-one guidance that transforms how you think about risk and leadership. Navigate the intersection of business strategy, technology, and information risk with confidence—without becoming a technologist.
Built on the ElMaeXtro Leadership Resilience Method™
Information Risk Assessment
Know exactly where you're exposed—and what to do about it. We identify vulnerabilities, assess real exposure, and deliver clear, actionable strategies to mitigate threats.
Get Your AssessmentGovernance Frameworks
Turn data chaos into strategic advantage. We design robust governance frameworks that ensure data integrity, regulatory compliance, and operational efficiency.
Build Your Framework
Leading With Clarity:
The CEO's Playbook
A comprehensive 7-week program built around The Clarity Continuum™—a proven framework that moves leaders from reactive firefighting to strategic mastery.
Explore the CurriculumWhat You'll Master
- Ask the Right Questions — Know exactly what to demand from your IT team
- Make Confident Decisions — Transform risk data into boardroom intelligence
- Embed Risk Into Culture — Build organization-wide resilience
- Protect What Matters — Safeguard reputation, revenue, and growth
- Lead With Authority — Own the risk conversation with stakeholders
David Alexander Cruz Ureña
Founder & CEO | Executive Advisor
David Alexander Cruz Ureña is the founder of ElMaeXtro, an advisory firm that helps CEOs make clear, informed decisions about information risk. With experience across corporate environments, higher education, and executive advisory roles, David has built risk programs, led teams through crisis, and guided leaders navigating uncertainty.
He believes clarity is the foundation of resilience — and that strong leadership, not technology, is the real solution to information risk. Through ElMaeXtro, he equips business leaders to see risk clearly, act decisively, and protect what matters most.
Credentials & Recognition
The CEO's 2-Minute Risk Reality Check
Are you actually protected, or just lucky? Answer 5 strategic questions to discover where your organization is vulnerable—and get a customized roadmap to fix it.
Start Free Assessment
The Boardroom Guide to
Cyber Resilience
Most CEOs delegate information risk to IT—but the real answers require leadership. "Leading with Clarity" reveals the 7 strategic questions that help you identify vulnerabilities, make confident decisions, and protect what matters most.
Strategic Risk
Intelligence
Executive Guide
The Executive's Guide to Information Risk
Don't have time for the full book yet? Download this focused guide to understand the core principles of the Clarity Continuum™ and start protecting your organization today.
Diagnose Hidden Vulnerabilities
Learn to spot the structural weaknesses in your organization that traditional audits often miss.
Translate Risk to Revenue
Proven frameworks to communicate information risk as a business enabler, not just a cost center.
Strategic Alignment
Ensure your security posture directly supports your 3-5 year business goals and protects value.
Immediate Action Plan
A checklist of high-impact steps you can take within 24 hours to strengthen your position.
Insights for Leaders
Strategic guidance without the jargon.
Why CEOs Should Own Information Risk
Information risk isn't a technical problem—it's a business leadership challenge. Discover why CEOs must take ownership.
5 Questions CEOs Never Ask About Data
Most CEOs don't ask the right questions about their data. These five critical questions can reveal hidden vulnerabilities.
Building a Risk-Aware Culture
Culture beats compliance. Learn how to build an organization where every team member understands risk.
From Risk Overwhelm to Strategic Clarity
Learn the executive framework that transforms information risk from an overwhelming burden into a strategic advantage.
How Risk Management Powers Business Growth
Effective risk management isn't a brake on growth—it's the accelerator for scaling safely.
The Hidden Gaps in Your Risk Strategy
This assessment framework reveals the gaps that are costing your business money and opportunity.
Ready to Lead with Strategic Clarity?
Schedule a consultation to discuss how we can help you transform information risk from a liability into a competitive advantage.